Sony Xperia Z ‘Make Magic’

The Sony Xperia Z is gearing up for a worldwide launch in mere days and it is rolling out with a big marketing campaign. In its homeland of Japan, though, Sony has already made the Xperia Z available and has launched it with a beautifully done ‘Make Magic’ campaign and now you can see the first two video ads.

In a creative 30-second pieces, Sony shows the emotion of using the Xperia Z rather than focusing on technicalities and particular features.

To freshen up your mind, the Xperia Z is a 5-inch 1080p device running on Android 4.1 Jelly Bean and featuring a water and dust resistant body, and an Exmor RS sensor for its camera